1. INTRODUCTION
Fusion of Herbs (“Company”, “we”, “us”, “our”) is committed to protecting the privacy and security of your personal data.
This Privacy Policy describes how we collect, use, process, store, and disclose your personal information when you:
- Access or use our website (“Website”);
- Interact with us through digital platforms;
- Purchase or use our products (“Products”);
- Engage with us through customer support or marketing channels.
This Policy is designed in accordance with applicable laws, including the Digital Personal Data Protection Act, 2023 (DPDP Act) and other relevant Indian regulations.
2. DEFINITIONS
For the purposes of this Privacy Policy:
- “Personal Data” means any data about an individual who is identifiable by or in relation to such data.
- “Data Principal” refers to the individual to whom the Personal Data relates.
- “Data Fiduciary” refers to Fusion of Herbs, which determines the purpose and means of processing Personal Data.
- “Processing” includes collection, storage, use, sharing, or deletion of Personal Data.
- “Consent” means any freely given, specific, informed, and unambiguous indication of agreement to process Personal Data.
3. APPLICABILITY
This Privacy Policy applies to:
- Visitors of the Website;
- Customers purchasing Products via third-party platforms (e.g., Amazon);
- Customers purchasing Products directly through the Website (when enabled);
- Users interacting with us via email, phone, or other communication channels.
4. DATA WE COLLECT
We may collect the following categories of Personal Data:
4.1 Personal Information
- Name
- Phone number
- Email address
- Shipping and billing address
4.2 Transaction Data
- Order details
- Payment references (we do not store card or UPI credentials)
- Purchase history
4.3 Technical Data
- IP address
- Device information
- Browser type
- Website usage data
4.4 Communication Data
- Emails and messages
- Customer support interactions
- Feedback and reviews
4.5 Cookies and Tracking Data
- Session cookies
- Analytics data
- Marketing preferences
5. HOW WE COLLECT DATA
We collect data through:
- Direct interactions (forms, orders, registrations);
- Automated technologies (cookies, analytics tools);
- Third-party platforms (Amazon, payment gateways, logistics partners).
6. PURPOSE OF DATA PROCESSING
We process Personal Data for the following purposes:
- Order processing and delivery;
- Customer support and communication;
- Sending transactional updates;
- Marketing communications (with consent);
- Improving Website functionality and user experience;
- Fraud detection and prevention;
- Compliance with legal and regulatory obligations.
7. LEGAL BASIS FOR PROCESSING
We process Personal Data based on:
- Consent provided by the User;
- Legitimate use, including:
- Order fulfillment
- Security and fraud prevention
- Legal compliance
8. CONSENT AND WITHDRAWAL
- Consent is obtained through clear and affirmative actions (e.g., form submission, checkbox selection).
- Users may withdraw consent at any time by contacting us.
- Withdrawal of consent may impact our ability to provide certain services.
9. DATA SHARING & DISCLOSURE
We may share Personal Data with:
- Logistics partners (for delivery);
- Payment processors and financial institutions;
- Technology and service providers;
- Legal or regulatory authorities where required.
We do not sell Personal Data to third parties.
10. THIRD-PARTY PLATFORMS
Where purchases are made via third-party platforms (e.g., Amazon):
- Personal Data is processed in accordance with the respective platform’s privacy policy;
- The Company is not responsible for the data practices of such platforms.
Users are advised to review third-party privacy policies.
11. DATA RETENTION
Personal Data is retained only for as long as necessary:
- To fulfill the purposes outlined in this Policy;
- To comply with legal obligations (e.g., tax, audit, dispute resolution);
Data is securely deleted or anonymized when no longer required.
12. DATA SECURITY
We implement reasonable technical and organizational safeguards to protect Personal Data, including:
- Secure servers and encryption;
- Access controls;
- Regular monitoring and security practices.
However, no system is completely secure, and we do not guarantee absolute protection.
13. USER RIGHTS
Subject to applicable law, Users have the right to:
- Access their Personal Data;
- Correct or update inaccurate data;
- Withdraw consent;
- Request deletion of Personal Data;
- Raise grievances regarding data processing.
Requests may be submitted through the contact details below.
14. COOKIES POLICY
We use cookies to:
- Enable Website functionality;
- Analyze user behavior;
- Improve user experience.
Users may:
- Accept or reject non-essential cookies;
- Modify browser settings to disable cookies.
Disabling cookies may affect Website functionality.
15. CHILDREN’S PRIVACY
The Website and Products are not intended for individuals under the age of 18.
We do not knowingly collect Personal Data from minors. If such data is identified, it shall be deleted promptly.
16. INTERNATIONAL DATA TRANSFERS
Personal Data may be processed outside India, subject to compliance with applicable laws and data protection requirements.
17. DATA BREACH RESPONSE
In the event of a data breach:
- The Company shall take appropriate remedial measures;
- Affected Users may be notified where required by law.
18. MARKETING COMMUNICATIONS
We may send marketing communications via:
Only with User consent.
Users may opt out at any time by:
- Clicking “unsubscribe” links;
- Contacting the Company directly.
19. GRIEVANCE OFFICER
In accordance with applicable laws, the Company has appointed a Grievance Officer.
[Insert Name]
Grievance Officer
Fusion of Herbs
Email: [Insert Email]
The Company shall:
- Acknowledge grievances within a reasonable timeframe;
- Resolve complaints in accordance with applicable laws.
20. CHANGES TO THIS PRIVACY POLICY
The Company reserves the right to update this Privacy Policy at any time.
Changes shall be effective upon publication on the Website.
Continued use of the Website constitutes acceptance of the updated Policy.
